Brand and Visual Identity Guidelines
The Celia Lipton Farris and Victor W. Farris Foundation does not seek out publicity for its grant awards; however, the Foundation recognizes that publicity may be beneficial to its grantees with their fundraising efforts and, therefore, permits the use of the Foundation’s name and/or logo within its grantees’ communications regarding Foundation grants. The Foundation is providing these simple guidelines for use by Foundation grantees in press releases as well as other print and electronic communications to ensure consistency in use of the Foundation’s brand and image. We ask that grantees follow these guidelines precisely and only for the duration of Foundation funding.
1. Name Usage
Always use the full name of the Foundation, The Celia Lipton Farris and Victor W. Farris Foundation, on first reference. In subsequent references, use Farris Foundation or the Foundation.
2. Editorial Approval
The Foundation requires prior approval of any press releases targeted to the media regarding Foundation grants. Please forward press releases to firstname.lastname@example.org for review and approval at least 72 hours prior to release. Include information on which media outlets will receive the release. The Foundation does not require prior review and approval of other print or electronic communications regarding Foundation grants, such as grantee announcements, newsletters, publications, donor lists, websites, social media, etc.
3. Foundation Description
Use the following paragraph in all written materials, including press releases, to describe the Foundation:
4. Logo and Usage
The logo elements should always be treated as one unified graphic and should never be separated or distorted and the proportions of the logo should remain consistent. DO NOT modify the logo in any way.
The logo should be printed in the current color. For your convenience, we are providing the logos in a variety of formats that may be required of a professional printer.
You may include the Foundation logo on your website and in your print and electronic communications ONLY for the duration of your funding.
5. Foundation Website
If you wish to include the Farris Foundation website, it is www.farrisfdn.org